Ask five things: how long they have been writing proposals, what their win rate is, how they run the response process, how much of your own time they will need, and whether they manage compliance and submission. We are happy to answer all of these up front; our clients win about two out of three submissions, a 67% average win rate.

A winning proposal does three things well: it is fully compliant with every mandatory requirement, it speaks directly to the evaluators' scoring criteria, and it makes your value concrete with proof points and measurable benefits. Missing any one of these is the most common reason strong companies still lose. This evaluator-first approach is how we maintain a 67% win rate for our clients.

Submit early rather than at the deadline, double-check every mandatory form, signature, and file name, and follow the solicitation’s formatting and labelling instructions exactly. Small compliance slips, a missing signature, or the wrong file format, get otherwise excellent bids disqualified before they are ever scored.

Outsourcing makes sense when you are short on time, lack in-house proposal expertise, or keep losing bids you should be winning. A dedicated proposal team frees your staff to keep running the business while specialists handle strategy, writing, compliance, and submission, which is why our clients average a 67% win rate.

Proposal Winners is a Toronto-based proposal consultancy that manages the full pursuit lifecycle, RFPs, RFQs, RFIs, tenders, and grants, from the bid/no-bid decision through writing, compliance, and final submission. We also provide opportunity searches, proposal audits, content-library development, and presentation coaching. On average, our clients win two out of every three proposals we support.

We support clients across virtually every sector: public and private, from professional services and technology to construction, healthcare, and nonprofits, because our evaluator-focused methodology applies to any competitive bid. We work with organizations bidding at the municipal, provincial, and federal levels.

Yes, government and public-sector bids are a core specialty. We handle municipal, provincial, and federal proposals, including Crown corporations, and manage the details these require: compliance matrices, mandatory-requirement checklists, Indigenous participation, as well as cybersecurity and ESG criteria. We work with Canadian procurement systems such as CanadaBuys, MERX, and provincial portals.

Yes, compliance is a foundational part of our process, not an afterthought. We build a compliance matrix from the solicitation, map every mandatory requirement and form to your response, and verify it before submission, so a technicality never disqualifies your bid.

Yes. If you already have a draft or internal content, we can run a gap analysis and strengthen it, sharpening compliance, structure, and persuasiveness, without a full rewrite. This is a cost-effective option when you have good raw material but want an expert edit before submitting.

To begin, we need the solicitation or RFP document, background on your company, examples of relevant past projects, and details on the team and resumes you would propose (as applicable). If you are not sure what is relevant, our guided intake walks you through exactly what to gather.

Yes, we can manage the full lifecycle from kickoff through final submission, including writing, compliance, formatting, and coordinating the actual submission. You can also engage us for just part of the process, such as writing or a final review, if that is all you need.

It depends on scope and complexity, but most RFP responses take about two to four weeks from kickoff to submission, with larger or federal bids taking longer. We build a timeline backward from your deadline at the start so nothing is left to the last minute, and we also take on short-notice bids.

Yes, we regularly handle urgent, tight-deadline bids. When time is short, we prioritize compliance first, then focus effort on the highest-value, highest-scoring sections, so your submission is complete and competitive even on a compressed schedule.

Yes. We support bid / no-bid assessments by reviewing scope, fit, competition, evaluation structure, and internal capacity. This helps clients focus time and resources on opportunities with the highest likelihood of success, rather than pursuing every available bid.

We win by aligning every section to the evaluators' scoring criteria, writing in clear evaluator-focused language, and backing claims with proof points rather than generic marketing content. This disciplined, criteria-first method is why our clients average a 67% win rate, roughly two wins for every three submissions.

An RFI (Request for Information) gathers information early, before a buyer is ready to purchase.
An RFQ (Request for Quotation) is primarily about price for a well-defined need.
An RFP (Request for Proposal) is the most comprehensive: it is evaluated on your whole solution: approach, experience, and value, not on price alone.

Pricing depends on the scope and complexity of each bid, so we provide a custom quote after a short, free scoping conversation. We offer flexible models to suit how you prefer to work: an hourly rate based on a project quote, or a fixed project price based on a defined scope. We confirm the model and a written estimate before any work begins, so there are no surprises.

Write in-house when you have the time, the proposal expertise, and a strong track record of winning. Bring in a professional when deadlines are tight, your win rate is lower than you would like, or your team’s time is better spent on billable work. As a benchmark, our clients win about 67% of the proposals we support, the kind of lift a dedicated proposal team is meant to deliver.

Our clients win, on average, about two out of every three proposals we support, a 67% win rate. We achieve it by aligning each response to the evaluators' scoring criteria and rigorously managing compliance, so your bid competes on its strongest footing.

Start by registering on and monitoring the right procurement portals: CanadaBuys for federal opportunities, MERX, and your provincial systems, then choose opportunities carefully with a disciplined bid/no-bid decision. Winning comes down to strict compliance with mandatory requirements and a response written to the evaluators' scoring criteria, which is exactly where a proposal specialist helps most. We help Canadian small and mid-sized businesses compete against larger incumbents and win.

Yes, we work with clients across Canada, bidding at the municipal, provincial, and federal levels. We know the major Canadian procurement systems, including CanadaBuys, MERX, provincial and municipal portals, and tailor each response to the issuing authority's requirements.

Yes, revisions are part of our process; we refine each proposal with you through review cycles before submission. Getting started is simple: we begin with a free consultation to understand the opportunity, confirm scope and pricing, and set a timeline, working backward from your deadline.